Advanced Topics In Marketing Management: University of La Verne

About the course

Short-term Professional Development Program Abroad

Program Theme

Marketing Management with a focus on the global business environment, indispensable to professionals in the area.

Target

Post-graduate professionals with managerial experience. Attention: this course is exclusive to professionals who have postgraduate degrees.

Objectives

The student will develop advanced Marketing management topics and strategies that can be applied in your organization, aiming at the competitiveness of the global market.

Benefits for scholarship holders participating in this program:

Free inperson English course in California
Guidance and documents for obtaining the US Visa
Academic preparation and logistics for the program

Why should I attend this course?

Study at an American University with a Scholarship;
Classes with PhDs professors from the university, with great executive experience;
Two meetings with local executives within the activity grid and optional visit to the port of Los Angeles;
Develop your skills in marketing management within a global business environment through an executive exchange program;
Learn how to position your brand in an international market and how to communicate with audiences from diverse cultures.

Check the opinion of our former students

Testimonials from IBS Americas students who attended University of La Verne

September - 2022

Gabriel Araújo Silva

Advanced Topics In Marketing Management

July - 2022

Luísa Alves Lorga

Advanced Topics in Marketing Management

September - 2018

Sergio Cota

Advanced Topics in Marketing Management

Content

Segmentation, Targeting and Positioning Global Products; Customer Value and Satisfaction; Social Media and the e-Customer. Business Cases and Company visits.

Product and Brand Decisions in the Global Arena; Extend, Adapt and Create New Products; Cross Cultural Communication and Public Relations. Business Cases and Company visits.

Global Market Entry Strategies; International Partnerships; Market Expansion Strategies. Business Cases and Graduation Ceremony.

Frequently Asked Questions

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.

It varies according to each home University or College. Some may accept the transcript of credits based on the course content, syllabus and class hours. However, the specific arrangement needs to be made directly with your home University. IBS Americas is happy to work with your Institution to provide any documentation required for a credit transfer process. Consult your secretary.

PROGRAM COORDINATION IN BRAZIL

Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Apply for a Scholarship

Location
La Verne - United States
Next terms
2025 and 2026
Dates
2 or 3 weeks (January, July or September)
Investment
U$ 7,675 + Enrollment: U$ 90
Check opportunities for partial scholarships
Program Profile
Full-time classes and visits to companies
Workload
80 class-hours (lectures, talks and company visits)
Additional Activity
Business English module included in the program with 27 class-hours.
Students per Classroom
From 15 to 30
students
Certification
Certificate in Executive Management (ULV) and Business English (ELS)
Language
English

Have questions? Talk to us!