Marketing Management with a focus on the global business environment, indispensable to professionals in the area.
Post-graduate professionals with managerial experience. Attention: this course is exclusive to professionals who have postgraduate degrees.
The student will develop advanced Marketing management topics and strategies that can be applied in your organization, aiming at the competitiveness of the global market.
Free inperson English course in California
Guidance and documents for obtaining the US Visa
Academic preparation and logistics for the program
Testimonials from IBS Americas students who attended University of La Verne
Segmentation, Targeting and Positioning Global Products; Customer Value and Satisfaction; Social Media and the e-Customer. Business Cases and Company visits.
Product and Brand Decisions in the Global Arena; Extend, Adapt and Create New Products; Cross Cultural Communication and Public Relations. Business Cases and Company visits.
Global Market Entry Strategies; International Partnerships; Market Expansion Strategies. Business Cases and Graduation Ceremony.
In Europe, IBS Americas has partnerships with the following institutions:
• Bayswater College in London, UK. • CUOA Business School in Vicenza, Italy.
The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.
It varies according to each home University or College. Some may accept the transcript of credits based on the course content, syllabus and class hours. However, the specific arrangement needs to be made directly with your home University. IBS Americas is happy to work with your Institution to provide any documentation required for a credit transfer process. Consult your secretary.
PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.
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