Marketing concepts and tools for a Digital, Global Competition. Creating, communicating and delivering value to customers.
Undergraduate students and young professionals from different backgrounds interested in Marketing.
Provide participants with key elements for contemporary marketing management from an international perspective, with a focus on the executive exchange program.
Free Business English
Guidance and documents for obtaining the US Visa
Full support for academic and logistic preparation for the program
Testimonials from IBS Americas students who attended State University of New York
Monitoring the Marketing Environment; Understanding Buyer Behavior; Researching the Marketplace; Segmentation, Targeting, and Positioning. Company visits and Business Cases.
Define the business mission/vision; Conduct situation analysis (e.g. SWOT); Identify opportunities (e.g. segmentation, targeting, and positioning); Implement marketing mix (4Ps); Evaluate performance (e.g. marketing matrix, research). Company visits and Business Cases.
Designing products to deliver value; Designing and managing the distribution channel; Communications Plan; Pricing - customer value based. Business Cases and Graduation Ceremony.
Yes, IBS Americas international executive courses are in-person and held at partner universities in the United States or Europe. They usually last for 2 or 3 weeks and are offered in January or July.
In Europe, IBS Americas has partnerships with the following institutions:
• Bayswater College in London, UK. • CUOA Business School in Vicenza, Italy.
An international certificate is a document issued by the university that proves your participation in a course abroad. This certificate is a valuable addition to your resume and can be recognized in your home country by universities or employers. Upon completing one of the thematic international courses offered by IBS Americas, you receive a Certificate of Executive Management issued by the university where the course was taken, validating your academic and international experience.
PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.
IBS and Cookies: We use cookies to offer a better experience and performance, and to understand how you interact on our website. By continuing to browse, you agree to our Privacy Policy .