Business Strategy & Marketing Management

About the course

Short-term Professional Development Program Abroad

Program Theme

Building competitive advantage by differentiated products and well positioned brands in markets.

Target

Undergraduates interested in Administration.

Objectives

To get acquainted with these companies’ best practices and reflect upon the usage of these models in emerging countries’ context.

Business Strategy & Marketing Management

Benefits for scholarship holders participating in this program:

  • Subsidized rates at partner hotels
  • Optional visit to the Fashion District in Milan

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Participate in an executive exchange program and study at a European university with a scholarship;
  • Professors are PhDs with vast professional experience at executive levels;
  • Two meetings with local executives within the activity schedule;
  • Optional visit to the UN Headquarters and the World Trade Organization in Geneva;
  • Build competitive advantages through the elaboration of differentiated products and the construction of well-positioned brands in the market.

Check the opinion of our former students

Testimonials from IBS Americas students who attended CUOA Business School

July - 2022

Conrado Regis dos Reis

Business Strategy & Marketing Management

January - 2022

Alfredo Navar Breach

Business Strategy & Marketing Management

January - 2022

Adriana Florez

Business Strategy & Marketing Management

January - 2022

Felipe Gallegos

Business Strategy & Marketing Management

January - 2018

Mariel Zuñiga

Business Strategy & Marketing Management

January - 2018

Darinka Seamanduras

Business Strategy & Marketing Management

Content

Communication with final consumers and distribution chain; managing channel conflicts; optimizing channel structure. Company Visits and Project work.

Creating and positioning brands; the power and the challenges of country brands. Project work.

Globalization and the new business arena; international strategy for fashion and design industries. Project work and Graduation Ceremony.

Frequently Asked Questions

Students receive the following certificates:

University of La Verne

• Certificate in Executive Management – for thematic courses in the field of business administration
• Business English Program – for the Business English module offered by ELS

California State University, Northridge

• Certificate in Executive Management – for thematic courses in the field of business administration
• Business English Program – for the Business English module offered by the university

State University of New York - Albany and New Paltz

• Certificate in Executive Management – for thematic courses in the field of business administration
• Business English Program – for the Business English module offered by the university

Bayswater College London Programs

• Certificate in Executive Management – for thematic courses in the field of business administration
• Business English Program – for the Business English module offered by the institution

Florida Atlantic University

• Certificate in Executive Management – for thematic courses in the field of business administration and the Business English module


Consult your university for the allocation of complementary hours and credits.

In order to study with IBS Americas, it is necessary to have an intermediate to advanced level of English, so that you can interact effectively with colleagues and professors during the courses. The Business English course, however, requires only a basic level of English, making it ideal for those who want to improve their language skills before delving into more complex content. 

It varies according to each home University or College. Some may accept the transcript of credits based on the course content, syllabus and class hours. However, the specific arrangement needs to be made directly with your home University. IBS Americas is happy to work with your Institution to provide any documentation required for a credit transfer process. Consult your secretary. 

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Apply for a Scholarship
  • Location
    Altavilla Vicentina - Italy
  • Next terms
    2025 and 2026
  • Dates
    3 weeks (January or July)
  • Investment
    € 6.111 + Enrollment: € 60
    Check opportunities for partial scholarships
  • Program Profile
    Classes and company visits in a full-time basis
  • Workload
    100 class-hours (lectures, talks and company visits)
  • Additional Activity
    Visit to the World Trade Organization in Geneva, Switzerland, or the Fashion District of Milan, Italy
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management
  • Language
    English
Have questions? Talk to us!

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