Digital Companies & E-Business Revolution

About the course

Short-term Professional Development Program Abroad

Program Theme

Internet Technology aligned to the business strategy of the organizations.

Target

Professionals interested in Digital Marketing, IT Management and Digital Technologies fields.

Objectives

Empower managers in the use of Artificial Intelligence and Data Technology in the development of the organization's business strategies. To know the concepts of Internet of Things and their applicability in the innovation, competitiveness and sustainability processes of organizations.

Digital Companies & E-Business Revolution

Benefits for scholarship holders participating in this program:

  • Free Business English module in California

  • Guidance and documents for obtaining the US Visa

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Classes taught by professors with extensive academic and professional experience;
  • Two meetings with local executives within the schedule of activities;
  • Learn to align business strategies with new digital technologies;
  • Learn processes of Digital Revolution and the Internet and their impact on innovation and business sustainability.

Check the opinion of our former students

Testimonials from IBS Americas students who attended California State University, Northridge

July - 2022

Romaric Yougbare

Digital Companies & E-Business Revolution

January - 2022

Dewi Pratiwi

Digital Companies & E-Business Revolution

January - 2020

Vicente Soto

Digital Companies & E-Business Revolution

January - 2020

Lydia Crespi

Digital Companies & E-Business Revolution

January - 2020

Felipe Sens Bonetto

Digital Companies & E-Business Revolution

Content

The digital revolution and the start?up environment; utilizing technology in business analytics; artificial intelligence (AI) and other technology in the marketing industry; developing marketing growth; conceptualizing a start?up idea in the digital environment.

The impact of technology: data, information and knowledge; packaging and selling consumer information: regulation and self?regulation; openness and boundaries with Big Data: privacy and cybersecurity; supply chain of information: costs of convenience and data?driven decision?making.

Startups disrupt industries with a speed?to?revenue mindset, fail?fast hustle and disintermediation vision. Their success is attributed to marketing tactics like growth hacking, lead generation and user?centric development. Entrepreneurs can leverage new technologies to speed up their growth, while being conservative in costs. This interactive seminar will review emerging technologies and tools the audience can leverage in their go?to?market strategies.

Frequently Asked Questions

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.

It varies according to each home University or College. Some may accept the transcript of credits based on the course content, syllabus and class hours. However, the specific arrangement needs to be made directly with your home University. IBS Americas is happy to work with your Institution to provide any documentation required for a credit transfer process. Consult your secretary. 

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Enroll
  • Location
    Northridge - United States
  • Next terms
    2025 and 2026
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 6,740 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Full-time classes and lectures
  • Workload
    80 class-hours (classes, lectures and talks)
  • Additional Activity
    Business English module included in the program with 27 class-hours
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management and Business English
  • Language
    English
Enroll Have questions? Talk to us!

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