Communication, Design & Innovation

About the course

Short-term Professional Development Program Abroad

Program Theme

Strategic and Innovative view in the Marketing Communication.

Target

Undergraduates and graduates interested in IT Management and Digital Technologies area.

Objectives

The course seeks to enable the Marketing Communication professional to articulate strategies in the company, along with creative processes of means and message.

Communication, Design & Innovation

Benefits for scholarship holders participating in this program:

  • Free Business English module in California

  • Guidance and documents for obtaining the US Visa

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Study at an American University with a Scholarship;
  • Classes taught by professors with extensive academic and professional experience;
  • Two meetings with local executives within the schedule of activities;
  • Develop a strategic and innovative vision in Marketing Communication;
  • Empower yourself by learning aligned strategies with creative processes of media vehicles, messages, and content;

Check the opinion of our former students

Testimonials from IBS Americas students who attended California State University, Northridge

January - 2023

Tamar Khurtsia

Communication, Design & Innovation

July - 2022

Ashley Rae Topasna

Communication, Design & Innovation

January - 2022

Bárbara Roncada

Communication, Design & Innovation

January - 2022

Lisbeth Indira Lima

Communication, Design & Innovation

January - 2022

Soyeon Yang

Communication, Design & Innovation program

January - 2020

Juan Ignacio Metz

Communicatio, Design and Innovation

Content

Identifying the target audience; determining communication objectives; designing the message; selecting communication channels.

Design and communication; graphic design versus visual communication design; perception and meaning; language and signification; communication; aesthetics.

 

Overcoming the innovation barrier; strategy innovation; integrated communication in the innovation communication process.

Frequently Asked Questions

We recommend that you take your laptop to develop the work and activities. It will also be useful for accessing the library and digital materials made available by the professors. 

The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.

The Advanced programs are designed for graduate students with a minimum of 3 years of working experience in their field of interest.

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Enroll
  • Location
    Northridge - United States
  • Next terms
    2025 and 2026
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 6.740 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Full-time classes and lectures
  • Workload
    80 class-hours (classes, lectures and talks)
  • Additional Activity
    Business English module included in the program with 27 class-hours
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management and Business English
  • Language
    English
Enroll Have questions? Talk to us!

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