About the Crash Courses

The crash courses are offered in partnership with partner universities, with the objective of providing relevant knowledge in the field of Administration, preparing you to develop an international career.

Balanced Scorecard: Uber Case Study

On this crash course you will learn how the Balanced Scorecard methodology can be important for a strategic company management and growth. Through the Uber case study, it’s possible to understand how a company that had financial losses in 2019, still...

ENROLL

Blue Ocean Srategy: Alexa Case Study

In this crash course you will learn the central elements of the Blue Ocean Strategy, one of the most important and influential ideas in Business Administration in the last years. Through a business case study on Amazon – the launch of Echo/Alexa – it's...

ENROLL

Competition Demystified: Blackberry Case Study

In this crash course you are going to learn what Entry Barriers are, what their role is in the Competitive Strategy and how this important tool can help you keep your company ahead of the competition. To better explain the theoretical part, we are going..

ENROLL

Corporate Social Responsibility: Microsoft Case Study

This video discusses central concepts of Corporate Social Responsibility presented in the book “The Oxford Handbook of Corporate Social Responsibility”. To better understand the theory, Prof. Aldo Brunhara explores Microsoft’s case, demonstrating how...

ENROLL

Increase your revenue with Ansoff Matrix: Google Case Study

In this crash course you will learn what Ansoff Matrix is and how this important tool can help you with strategic planning of your company. To understand the theory better, the course analyzes Google case study illustrating how the organization uses...

ENROLL

Innovation Management: Embraer Case Study

In this crash course you will learn central concepts of Innovation Management, explained in the book “Innovator’s Dilemma”, by Prof. Clayton Christensen. To better understand this theory, we will present a study case on Embraer, a Latin American...

ENROLL

Porter’s Competitive Strategy: Netflix Case Study

In this crash course you will be in contact with ideas presented in the book “Competitive Strategy”, by Prof. Michael Porter. To better understand the theory, we will present the Netflix case study, a company that revolutionizes the movie and series...

ENROLL

Price, Value and Performance: Tesla Case Study

This video presents the central concepts about Discounted Cash Flow, showing the relationship between Price, Value and Performance. To better understand the theory, Prof. Daniel Pitelli presents the Tesla case study, demonstrating how a company with...

ENROLL